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TV commercials Resources |
Creating High Quality E-Commercials
Imagine high quality commercials available to your customers every hour of every day all year. Most business owners would never believe this was possible, but with e-commercials it is available to every small business in the world. An e-commercial is a video that plays on your website that any potential client can watch at any time of the day or night. These videos can be very effective since most web browsers do not spend more than 30 seconds on a site when searching for what they want. Why not use a high quality 30 second commercial to get their attention instead of a page of text that they will not read past the first sentence. Getting the public's attention is your first priority and video is your answer.
Your first priority as the business owner is hiring a film crew or videographer. Your film crew must be knowledgeable of not only filming the commercial but also video streaming for your web. Unless you are a large business you do not have your own web designer and you must have someone to be able to convert your video to a format that will play on your website. Here is a list of questions you may want to ask potential film crews:
What type of cameras do you use? (mini DV, DV, Beta, HDV)
o Most affordable film crews will be using mini DV and HDV which can provide quality commercials as long as they are not consumer quality cameras. There are mini DV cameras that cost 0 and there are some that cost ,000. Ask them for the brand name and do some research of your own. If the company is using DV or Beta they are definitely using high end cameras.
How many cameras do you have available?
o This comes in handy if you are a larger company and you want to make a large production commercial. This provides more angles for the same number of takes with your talent or actors.
Do you have lighting available?
o Lighting is more important that the type of camera the film crew is using. If your business is planning on shooting outside at the perfect time with overcast than lighting is less important.
Do you have examples available to view?
o This should be easy if they have done streaming videos before. They should be available on the web.
Second you need a script for your e-commercial. You may want to hire an advertising agent or see if your hired film crew can help you with this service. Ive seen in too many situations where the owner or talent just says I can wing it, because no, they cant! They will end up rambling on with no end in sight for five to twenty minutes. Your clients will not view this video more than a minute at most so be able to describe your product or service in less than a minute. So, either working with your advertising agent or film crew, figure out exactly what you want to say and what words will get across your views as quickly as possible.
Your third priority is choosing talent for your video. Everyone has heard the saying sex sells. Choosing an attractive man or woman may catch the eye of your potential clients but what matters most as that they come off as being a believable representative of your product or service. Having both a well rounded speaker and good looks is key to get the attention of your viewers. Ensure you test or audition your talent as well. You have your script so have several people read through your script in order to make sure they are exactly the person you want to represent your company.
Your last decision for getting your e-commercial started is choosing a location to film. Wherever you film remember that lighting is of the utmost importance. Filming inside will require your film crew to bring in several lights that could possibly create headaches with finding enough power without tripping circuit breakers. Filming outside will still require either lighting to fill in the shadows or reflective screens to bounce back the sunlight. You may also be thinking about using a green screen as a location. A green screen will require even more lighting to light the screen evenly as well as you talent. When using a green screen make sure that your film crew or videographer has some experience working with one and ask for some examples of this work as well. You do not want a cheesy looking e-commercial because your film crew could not pull off the keying of your green screen effect.
This is just a short article on what your business will need to get started on making a creative and attention grabbing e-commercial. Remember that when planning for an e-commercial that you can spend more than your usual commercial since this will be played at any time all over the world. Your e-commercial will also be directed to exactly those that are looking for your service not to the general public like television. These potential clients have spent the time searching for your website and now you need the right tool to win over your clients.
Andrew Stewart's Bio - Andrew Stewart has been creating videos for over five years now. He owns and operates his own video business http://www.stewartprod.com that specializes in wedding videos. He is also a co-founder of http://www.g2websolutions.com with Pres Holcomb. Andrew Stewart specializes in the e-commercials and photography aspects of the web design process. Andrew has also worked on several large projects including projects for FOX Sports. Andrew has made the move to HD cameras and creating even better looking business and training films. Andrew is married and expecting his first child this August.
Article Source: http://EzineArticles.com/?expert=Andrew_Stewart |
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